Run 12 Experiments. Find One Channel
With CAC < LTV
A hands-on cohort for e-Commerce founders who have their first customers and want more — fast.
Who it's for
Built for founders at a very specific stage
- You have a SaaS or e-commerce product
- You have 1–3 paying customers OR up to 100 free users
- You want to grow faster than you can alone
- You're ready to run weekly experiments and iterate on results
- ✕You haven't built your product yet
- ✕You want theory rather than execution
- ✕You can't commit 5–8 hours per week
- ✕You're looking for a done-for-you service
What we'll do
12 Experiments
- 1 experiment per week
- 3 months of focused testing
Group Reviews
- Review progress & results together
- Peer accountability built in
Mutual Support
- Support each other's work
- Shared decisions & dedication
Led by founders, for founders
Nikolay Zaytsev
Lead instructorFounder of Tearemony online store, WIN Partners consultancy, ex Backbase
LinkedIn
What you'll achieve
In 3 months, you'll transform
how you grow
Audit positioning & audience
Clarify exactly who you're selling to and why they should care.
Sharpen messaging & offering
Craft copy and packaging that converts browsers into buyers.
Map your distribution channels
Identify the 2–3 channels most likely to work for your business.
Run & critique growth experiments
Execute weekly experiments and learn from what the data says.
Spot the 1–2 channels driving 80% of orders
Stop spreading effort thin — cut what doesn't move your numbers and double down on what does.
Ship a repeatable acquisition playbook by month 3
Leave with a documented, step-by-step channel playbook you can run every week without starting from scratch.
Weekly rhythm
Your week, structured for growth
Mon
Kick-off session + experiment planning
90 minTue
Execute & iterate
60 minWed
Execute & iterate
60 minThu
Execute & iterate
60 minFri
Analyse results
60 minSat
Live review session
90 minSun
Rest & reflect
recharge~5–8 hours/week. Designed to run alongside your product.
Community & format
More than a course — a founder community
01
Guest speakers every week
Industry practitioners sharing real playbooks — not just theory or slides.
02
2 weekly live sessions
Monday kick-off to plan, Saturday review to analyse and improve together.
03
Peer accountability
A small group of intensive, dedicated founders who keep each other honest.
04
Build daily habit — together
We start each day with a short morning meditation — clarity before execution.
Pricing
Secure your spot
3 months · €897 total
- 12 weekly growth experiments
- 2 live group sessions per week
- Guest speaker every week
- Peer accountability group
- Progress reviews & feedback
- Daily habit practice
FAQ